France has never been so determined to break a sweat… in style. Sunrise yoga, a run along the Seine, or a training session with friends: sport has become a true form of self-expression. And some brands didn’t just ride the trend… they completely blew it up, with growth figures that would make any investor dizzy.

Let’s go: here are the five ultra-trendy sports brands in France, based on their growth between 2021 and 2025:

1. Alo Yoga, when activewear becomes a statement piece (+652%)

Founded in Los Angeles in 2007, Alo Yoga quickly turned sport into a lifestyle vibe. Wearing Alo is like saying: “I’m confident, modern, and driven to perform… without ever sacrificing style.” The brand doesn’t follow trends—it creates them.

Latest store openings

November 2025 — Manchester (New Cathedral Street): store of approx. 652 sqm.
Early 2026 — Paris (Champs-Élysées): opening of a 2,120 sqm flagship, one of the largest in the network. Monumental.

2. Lululemon, comfort in motion (+398%)

Founded in Vancouver in 1999, Lululemon has become the ultimate reference in premium sportswear. Its clothing? A powerful combination of technical expertise, absolute comfort, and understated sophistication, designed for those whose outfits need to work just as hard as they do.

Latest store openings

July 2025 — Milan (Vittorio Emanuele II 24/28): first store in Italy, approx. 530 sqm across two levels.
November 2025 — Seoul (Gangnam): first flagship in South Korea, approx. 920 sqm over three floors.

3. ON, born to run differently (+233%)

Founded in Switzerland in 2010 by three running enthusiasts, ON revolutionized running shoes: maximum cushioning, efficient propulsion, outstanding comfort… and a clean, minimalist design that instantly won people over.

Latest store openings

November 2025 — Mexico City (Polanco): opening of an ON store (no size data available).
November 2025 — Riyadh, Saudi Arabia (Kingdom Center): opening of the first store, 314 sqm.

4. Hoka, endurance—elevated (+233%)

Founded in France in 2009, Hoka was initially designed for trail performance but quickly won over urban runners, athletes… and then the general public. The brand also organizes a race in Paris—an experiential approach that allows runners to test the shoes in real conditions. A brand that sells shoes and invites you to run in them to try them out? Smart, fun, and highly engaging.

Latest store openings

May 2025 — Shanghai (Xintiandi): opening of a flagship center of around 1,600 sqm, spread over three floors.
November 2025 — Berlin (Hackescher Markt): opening of a second store of approx. 158 sqm.

5. Oysho, the essentials of women’s sportswear (+22.7%)

Founded in Spain in 2001, Oysho first gained recognition for its lingerie and homewear universe before becoming one of the most popular women’s sportswear brands. Combining technical performance, comfort, and modern silhouettes, it supports women in an active, balanced, and dynamic everyday life. It’s also a brand that has been around for over 20 years and continues to perform—and that’s genuinely great to see.

Latest store openings

April 2025 — Paris (Place de la Madeleine): opening of a 510 sqm flagship across two levels.
September 2025 — Amsterdam (Kalverstraat 42): opening of the first store in the Netherlands, a 1,359 sqm flagship spread over four floors.

And now? Full speed ahead.

One thing is certain: these five brands aren’t just following the movement—they’re creating it. With their continuous store openings and their experiential vision of modern sport, they’re shaping a new way to move, to consume, and to express oneself. The French sports market? More dynamic than ever. And this is only the beginning.

Want to decode trends, anticipate market shifts, and understand the brands on the rise? Get in touch—we’ll help you stay in the race… and even lead it.