Black Friday is just around the corner! Every year, this major shopping event attracts consumers looking for the best deals. Fashion, beauty, electronics, sports and toys: every sector gets involved.

But before making a purchase, French consumers often have one first instinct: searching for deals on Google.

So, which retailers are catching their attention ahead of Black Friday 2026? Discover nine retailers to keep an eye on!

1. Darty

Televisions, smartphones, computers and home appliances: Darty is a go-to retailer for tech purchases.

Black Friday offers an opportunity to enjoy discounts on often expensive products that consumers typically take the time to compare before buying.

2. Boulanger

A direct competitor to Darty, Boulanger attracts consumers looking for electronics and home appliances.

Smartphones, coffee machines, vacuum cleaners and computers: Black Friday is an opportunity to upgrade equipment at lower prices, both online and in-store.

3. Zara

Black Friday is also a highly anticipated event in the fashion industry.

At Zara, consumers are particularly interested in discounts on clothing, shoes and accessories. It's the perfect time to refresh their wardrobes or get a head start on Christmas shopping.

4. Sephora

Perfumes, makeup, skincare and gift sets: Sephora attracts beauty enthusiasts looking for great deals.

With Christmas just a few weeks away, Black Friday offers an opportunity to purchase products from major brands at discounted prices.

5. Fnac

Computers, gaming consoles, books and headphones: Fnac offers a wide variety of products.

This diverse selection caters to different needs, whether consumers are looking to upgrade their equipment or prepare their holiday gifts.

6. Nocibé

Black Friday is a key shopping period for perfume and beauty retailers.

At Nocibé, consumers can look for discounts on perfumes, skincare products and beauty gift sets, which are particularly popular as the holiday season approaches.

7. LEGO

Black Friday is also an opportunity to get a head start on toy shopping.

With collections designed for both children and adults, LEGO attracts building enthusiasts and consumers searching for gifts.

8. Carrefour

Black Friday is also making its way into the supermarket sector!

Carrefour takes part in the event with offers across various product categories, including home appliances, electronics and household equipment.

9. Decathlon

Bicycles, technical clothing, fitness equipment and sports accessories: Decathlon appeals to consumers looking for affordable sports gear.

It's an opportunity to prepare for the holiday season while taking advantage of discounts on sporting goods.

FAQ: Everything You Need to Know About Black Friday 2026

When is Black Friday 2026?

Black Friday 2026 will take place on Friday, November 27.

Does Black Friday Really Last Just One Day?

No. Although Black Friday officially takes place on a Friday, many retailers extend their promotions through Black Week and Cyber Monday.

Does Black Friday Influence Christmas Shopping?

Yes. French consumers start showing interest in Black Friday as early as October, and this interest continues through December.

An Event That Remains as Popular as Ever

Black Friday has become a major event in the retail calendar, attracting the attention of French consumers every year. From fashion and beauty to electronics and sports, many sectors take advantage of this shopping event to stand out.

Want to discover all the retailers attracting interest from French consumers during Black Friday? Explore them on our Yourban.ai platform! Contact us to learn more.