Google Ads, Meta Ads, TikTok Ads… and now ChatGPT Ads.

Since August 24, 2026, advertising in ChatGPT has officially been available in France and 30 other European markets. Following several months of testing and an initial launch in the United States, OpenAI is opening up a whole new playing field for European advertisers.

And this new development could reshape some digital advertising habits.

Why? Because ChatGPT Ads does not rely solely on a few keywords or a social media feed. Ads can appear at the very moment a user is looking for a solution, comparing several options, or preparing to make a decision.

So, how does ChatGPT Ads work? What do the first ads look like? And most importantly, how can brands start preparing for it?

What is ChatGPT Ads?

ChatGPT Ads is OpenAI’s new advertising solution integrated directly into ChatGPT.

The principle is simple: when relevant to a conversation, a suitable ad may be displayed below ChatGPT’s response. It remains clearly identified as sponsored and separate from the AI-generated answer.

An ad may include:

• the advertiser’s name;
• its logo;
• a headline;
• a description;
• an image;
• a link to a landing page.

Imagine, for example, that a user is looking for ideas to furnish their office, comparing several software solutions for their company, or planning their next holiday. A relevant brand could potentially appear during this decision-making journey.

ChatGPT is therefore becoming a new touchpoint between search, recommendation, and decision-making.

Why is ChatGPT Ads different from other advertising platforms?

The main difference lies in context.

On a traditional search engine, a query may consist of just three or four words. In ChatGPT, users tend to explain their needs in much greater detail: budget, constraints, preferences, intended use, alternatives being considered, and more.

OpenAI highlights this rich conversational context as one of the key advantages of its advertising offering.

Let’s take an example.

A user might simply search for:

“ergonomic office chair”

But in ChatGPT, their request could become:

“I’m looking for an ergonomic chair for working from home all day, with a budget under €400, suitable for a small apartment.”

The intent becomes much more precise.

For advertisers, the challenge is therefore no longer simply about being visible around a keyword. It is also about appearing in a particularly relevant context for the user.

Who will see ads in ChatGPT?

Not all users are affected.

Ads may be shown to users on the Free and Go plans. Plus, Pro, Business, Enterprise, and Edu subscriptions remain ad-free. OpenAI also states that ads are not shown to accounts identified as belonging to users under the age of 18.

OpenAI has also introduced several safeguards regarding the contexts in which ads may appear. Conversations involving sensitive personal situations or certain high-risk topics are excluded from ad placements.

How can you learn to master ChatGPT Ads?

That is exactly the purpose of the next event organised by Yourban.ai.

Yourban is hosting an exclusive in-person training session in Paris on September 24, dedicated to ChatGPT Ads, giving marketing teams the opportunity to discover this new advertising channel and learn how to use it in practice.

The objective: understand how it works, explore the opportunities available to advertisers, and develop the right skills to prepare and manage your first campaigns.

A morning designed to take you from “What is ChatGPT Ads?” to “How can I integrate it into my marketing strategy?”

Places will be limited to ensure an exclusive format and encourage meaningful discussions. And participation is 100% free!

So, if you want to master ChatGPT Ads and get ahead with this new advertising channel, contact us now here to join our exclusive training session in Paris on September 24.

FAQ – Frequently Asked Questions

Which industries, products, and services are prohibited on ChatGPT Ads?

OpenAI prohibits or restricts advertising for weapons, alcohol, tobacco and nicotine, housing and employment, counterfeit goods, gambling, adult content and services, as well as certain financial and healthcare-related products and services.

How much does advertising on ChatGPT cost?

Costs vary. ChatGPT Ads operates on a CPM or CPC model. For CPC campaigns, OpenAI recommends a starting bid of $3 to $5 per click.

Can conversions be tracked with ChatGPT Ads?

Yes. Conversions can be tracked directly in Ads Manager using the OpenAI Pixel or the Conversions API.

Now it’s your turn!

ChatGPT Ads opens up a whole new playing field for advertisers, with new opportunities to explore right now.

One thing is certain: ChatGPT Ads could quickly become an essential part of digital advertising strategies.