Trends
Remember Pokémon cards? Well, imagine the same excitement, but featuring the biggest stars in sports.
And clearly, it's catching on! According to data from Yourban, Fanatics Collectibles has recorded an impressive +3,042.9% growth in popularity!
From rare cards to limited editions, the brand is making waves, even in France. So, let's take a closer look at its stores, new openings, and expansion across the French market.
Founded in 2021, Fanatics Collectibles is an American company specializing in trading cards and part of the Fanatics Group.
The idea? Buy packs of cards, open them, and discover which athletes you've got! It's all the excitement of mystery shopping: you never know which card is hiding inside.
And some rare, autographed, or limited-edition cards can be resold for much more than their original purchase price. Plenty of reasons to try your luck!
Football, NBA, Formula 1, baseball, NFL… The biggest names in sports are featured on these cards, and there's something for everyone: Disney, Marvel, and even Star Wars are part of the collection too.
2022: Fanatics acquires Topps' trading card business, a brand already well known among French collectors.
2025: Fanatics Collectibles' sales in France increase by 55%, according to figures released by the company.
2026: Fanatics Collectibles opens its first Parisian pop-up at Westfield Forum des Halles. An interesting first physical retail location in one of Paris's major shopping centres.
September 2026: The brand announces its first permanent flagship store in France, located at 106 bis rue Saint-Lazare in Paris.
When it comes to retail space, Fanatics Collectibles is thinking big! The brand favours spacious locations to showcase its collections while also hosting activities and events.
Two flagship stores illustrate this strategy:
At Fanatics Collectibles, visitors come to buy cards, but also to fully immerse themselves in their passion!
The brand focuses on an interactive shopping experience, offering a range of activities and services:
And it's drawing quite a crowd! According to Fanatics, its London flagship has welcomed more than one million visitors since opening in April 2025, with peaks of up to 20,000 visitors in a single week.
That's what makes these stores real meeting places for collectors!
It's certainly a possibility! Its pop-up at Westfield Forum des Halles could pave the way for future openings in shopping centres.
As of October 2026, Fanatics Collectibles has one permanent flagship store in London and is preparing to open a second location in Paris.
The opening was originally scheduled for October 23, 2026, but has been postponed due to demonstrations.
What if Fanatics Collectibles soon found its place in your shopping centres?
As the American giant expands its retail network in France, it could create exciting new opportunities for commercial real estate players!
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