Ready to inject a massive dose of fun into your office ?

Legami Milano, the Italian brand founded in 2003, has everyone completely hooked - from kids to grown-ups! With over 5,000 delightful products (stationery, tech gadgets, accessories) and their iconic erasable pens that magically wipe away mistakes, it’s pure joy for homework and everyday tasks alike.

Over the past few years, Legami has been on a roll. With more than 150 stores worldwide, the invasion is officially underway! After arriving in France in 2024, the brand opened its first French store in April 2025 and now occupies around fifteen locations across the country. The goal for 2026? An additional 40 stores. Italian style at its finest!

Is Legami becoming a real social phenomenon ?

Legami’s success in France has become striking: what started as a simple trend has turned into a full-blown fashion phenomenon.

The numbers speak for themselves. Online searches have skyrocketed, rising from an average of 30,000 per month in 2024 to more than 450,000 in November 2025.

Which French cities are the most “addicted” to Legami for your shopping centres ?

The web has delivered its verdict: France loves Legami. Here are the cities where the brand is searched for the most :

Paris: 35,633 Google searches over the past 6 months
Lyon: 5,750 Google searches over the past 6 months
Lille: 4,667 Google searches over the past 6 months
Nice: 2,147 Google searches over the past 6 months

What are the French consumers’ favourite Legami products ?

Here is the Top 4 must-have Legami items - the gems everyone is snapping up (and we totally get why!) :

Legami Koala: around 2,400 searches per month on average
Legami Panda: around 1,000 searches per month on average
Legami Cat: around 880 searches per month on average
Legami Llama: around 390 searches per month on average

Legami on a mission to conquer the world!

France: full speed ahead, with a target of more than 50 stores by March 2027 - enough to seriously challenge Italy, which already has over 80 stores.
International : Legami’s little animals are spreading fast across Europe, Asia and North America. Spain, the United Kingdom and Germany are seeing the first mono-brand stores emerge.
Global ambition: 180 stores worldwide by the end of March 2026. Yes, it’s moving fast.
Already conquered ground : a presence in more than 70 countries through 10,000 partner points of sale (bookshops, concept stores, etc.).

FAQ for Shopping Centres

Does Legami have physical stores or pop-up shops ?

Yes, Legami currently has a total of 180 physical stores worldwide. The brand notably opened a store at the Val d’Europe shopping centre in 2025. However, there is currently no official information regarding the organisation of pop-up stores… perhaps you will be the first?

Does Legami organise partnerships with shopping centres for events ?

To date, there is no public information confirming that Legami runs event-based partnerships with shopping centres. The brand mainly focuses on its own stores and on distribution through partner retailers (such as Fnac, Cultura or Bureau Vallée).

Where does Legami’s success come from, and why is it taking over playgrounds ?

Legami’s success comes from products that are useful, affordable and highly playful, with a distinctive design (bright colours, animals, collectible items).

The brand takes over playgrounds because its products perfectly match children’s social codes: fun objects, customisable items, easy to swap and collect, which have become real social markers at school.

Now it’s up to you to write the next chapter of the Legami story

Bold colours, irresistible products and naturally increasing footfall : Legami is the winning combo to boost commercial attractiveness. With soaring brand awareness, a highly desirable offering and a concept that turns every visit into an impulse purchase, the brand ticks all the boxes of a true traffic driver.

To discover the next trends before everyone else, contact us !