Thought notebooks had been replaced by Notes on your iPhone? Not so fast!

As the 2026 back-to-school season approaches, Papier Tigre is showing its claws.

With a 49.72% increase in popularity over the past year, the Parisian brand is attracting attention, and French consumers are increasingly searching for where to find it.

So, should Papier Tigre be on your radar for future locations?

What does Papier Tigre offer ?

Papier Tigre is a French creative stationery brand founded in Paris in 2012 by Maxime Brenon and Julien Crespel.

The idea? Turning everyday office essentials into colorful, graphic objects.

Today, the Papier Tigre universe includes:

• notebooks;
• planners and calendars;
• pens and stationery;
• homeware and accessories.

What makes the brand stand out? A strong visual identity and notebooks that are partly manufactured directly in its Paris workshop.

Papier Tigre is the kind of stationery brand that almost makes you want to fill up your planner!

Are French consumers increasingly searching for Papier Tigre stores ?

One signal particularly caught our attention: “Papier Tigre store” regularly appears among searches associated with the brand.

And that is no coincidence: according to Yourban data, searches for this term have increased by 56% over the past year in France.

Consumers are therefore also looking for where they can find the brand in physical stores.

An interesting signal for leasing teams, especially as Papier Tigre currently operates only two of its own stores in Paris.

With Yourban, this data helps identify brands experiencing accelerating demand and the location opportunities worth tracking.

Source: Yourban, 2026.

What do Papier Tigre stores look like ?

Papier Tigre stores reflect the brand’s identity: simple, graphic and colorful.

The interior design deliberately allows the products to take center stage:

• large open shelves showcasing the collections;
• a mix of light wood and metal;
• walls and floors in neutral tones;
• highly colorful products that immediately catch the eye;
• central tables and display units that make it easy to browse the different ranges.

Even the storefront plays with the stationery universe: outside one of its stores, a giant Papier Tigre pencil welcomes visitors.

A strong visual choice that allows the brand to turn its products into genuine elements of the store’s decor.

What type of customers can Papier Tigre attract ?

Papier Tigre does not only appeal to students looking for a new planner for the back-to-school season.

Thanks to its colorful universe and wide range of products, the brand can attract several customer profiles:

• students and young professionals: with notebooks, planners and office accessories;
• gift shoppers: thanks to its small objects and stationery products;
• design and stationery enthusiasts: drawn to the brand’s graphic identity;
• tourists: particularly thanks to its Parisian brand image;
• business customers: looking for office accessories.

A relatively broad customer base that could allow Papier Tigre to find its place in a variety of retail environments.

Papier Tigre acquired by Exacompta-Clairefontaine

In October 2023, Papier Tigre was acquired by Exacompta-Clairefontaine, a long-established stationery group that notably owns Clairefontaine, Exacompta and Rhodia.

An important milestone for the brand, which can now leverage the group’s strength to:

• develop new products;
• strengthen production;
• accelerate distribution.

Papier Tigre retains its creative identity and premium positioning while benefiting from new resources to support its growth.

FAQ – Frequently Asked Questions

How many Papier Tigre stores are there worldwide?

Papier Tigre has three stores in total: two in Paris, in the Marais and Montmartre neighborhoods, and one in Tokyo, Japan.

Where are Papier Tigre products made?

Papier Tigre products are made in Paris in its workshop located along the Canal Saint-Martin.

How many countries is Papier Tigre present in?

Papier Tigre is currently present in more than 35 countries worldwide, from the United States to Asia.

Papier Tigre: a brand to watch closely

With a 49.72% increase in popularity over the past year and a 56% increase in searches for “Papier Tigre store,” the brand is showing particularly interesting signals.

And Papier Tigre is not the only brand benefiting from the growing enthusiasm for stationery. Legami is also enjoying strong momentum, driven by its colorful products, which have become particularly trendy. We took a closer look at this growing popularity in our article on the Legami phenomenon.

Convinced by Papier Tigre? Discover with Yourban the brands gaining popularity and identify your next location opportunities.