Our mothers, sisters, wives, friends, colleagues… Breast cancer can affect any of the women around us.

For Pink October, some retail brands are using their visibility to raise awareness, collect funds and support the fight against breast cancer.

And among them, some are also seeing strong growth in popularity. Here’s a closer look at four growing retail brands taking action for a good cause.

Pink October: a month to highlight the importance of prevention

1 in 8 women is at risk of developing breast cancer during her lifetime. Breast cancer is also the most common cancer among women in France and the leading cause of cancer-related death among women.

These figures are a powerful reminder of why prevention and screening are so important.

Every year, Pink October helps give even greater visibility to this message. Charities, local authorities, companies, employees, customers… everyone can play a part.

And retail brands have a real advantage: they are part of our everyday lives.

Thousands of people walk past their storefronts, enter their stores, buy their products or follow their latest news every day.

So when a brand gets involved, a pink product, a fundraising campaign, a charity run or an awareness message can become another opportunity to talk about screening.

And sometimes, that simple reminder can make a difference.

1. Lunettes Pour Tous

Accessible eyewear, available quickly and at affordable prices: Lunettes Pour Tous has shaken up the optical market with a model focused on accessibility.

For Pink October, the brand also stepped up! In Strasbourg, Lunettes Pour Tous joined forces with SIG Strasbourg to support the Ligue contre le cancer and the SEVE Seins et Vie association. The initiative also continued online, with the brand using its social media channels to share prevention messages and raise awareness about breast cancer among its community.

In stores, through sport or on social media, every initiative helps spread the Pink October message even further!

2. Boulangerie Feuillette

Can a brioche help support the fight against breast cancer? At Feuillette, the answer is yes.

Boulangerie Feuillette is a French brand combining bakery, pastry and food service in a warm and welcoming setting, while continuing to expand across France.

For Pink October, Boulangerie Feuillette added a sweet touch to its initiative with pink macarons: for every box of eight macarons purchased, €1.60 was donated to the Ligue contre le cancer. The brand also offered a pink praline brioche, with €0.50 donated for every large brioche sold.

A simple, delicious and, above all, charitable initiative that gave customers the opportunity to take part in the campaign too.

3. Carrefour City

Carrefour City hardly needs an introduction: the Carrefour Group’s convenience store brand is part of everyday life for many people in France, with stores located right in the heart of cities.

For Pink October, the Carrefour Group has launched a wide range of initiatives: pink ribbons, checkout donation round-ups, prevention workshops, participation in the Odysséa charity run, an “all in pink” day and more. The campaign also extends to digital channels, with Carrefour even offering a dedicated Pink October page on its website featuring information about prevention and screening.

In stores and online, every space becomes another opportunity to spread the message!

4. B&M

Home décor, household products, beauty, leisure… B&M is a discount retailer offering thousands of affordable products in stores across France.

For Pink October, B&M took action on several fronts! A team of employees participated in Clermont en Rose, walking in support of the fight against breast cancer. The initiative also reached store shelves, with a special range of Pink October products available across all stores, with part of the proceeds donated to the association.

From employees to customers, everyone had the opportunity to contribute in their own way!

FAQ – Frequently Asked Questions

How can you identify retail brands that are gaining popularity?

Yourban analyses consumer searches to identify retail brands that are gaining popularity and track changes in demand. Contact us to discover them!

When do retail brands take part in Pink October?

Retail brands mainly take part from October 1 to October 31, throughout the entire Pink October campaign.

Do shopping centres also take part in Pink October?

Yes, many shopping centres get involved through activities, fundraising campaigns, charity events and awareness initiatives for their visitors.

When growth and engagement come together

A charity run, a fundraising product, a donation or simply an awareness message : every action helps give Pink October even greater visibility.

So congratulations to the retail brands using their visibility to support the fight against breast cancer and spread an essential message.

Because popularity is even better when it also serves a good cause.