Take a deep breath… because what follows might blow you away! Respire isn’t a newcomer. You’ve probably seen it in pharmacies or spotted it on “Qui Veut Être Mon Associé” (the French version of Shark Tank). Since then, the brand has only kept growing. But in February 2026, a new acceleration confirmed what many already suspected: with +48.65% growth in popularity in just one month, Respire is clearly taking off once again.

Respire? What is it?

Respire is a French natural hygiene and beauty brand, born online and founded by Justine Hutteau and Thomas Méheut around a cult product: natural deodorant. At the core of the brand’s DNA : naturally derived ingredients, vegan formulas, cruelty-free products, and packaging that is recycled, recyclable, or refillable.

What are Respire’s best-selling products?

Respire isn’t just a brand, it’s a “sold-out” machine. Here are the 5 superstars that turn every shelf into a customer magnet and never stay in stock for long :

- Cotton Flower Deodorant
- Glow & Protect Serum
- Mattifying Sunscreen Stick SPF50+
- Rapid Blemish Treatment
- Hydration Booster Serum

It’s a mix of everyday hygiene essentials that everyone uses and technical skincare that creates instant favorites. Simple, fast-moving, and highly effective at building customer loyalty.

Where is the Respire brand expanding?

In France, Respire is present in more than 3,000 points of sale, including around 1,500 pharmacies and many other beauty and convenience retailers, making it highly visible in consumers’ daily lives. The brand has also explored experiential retail, for example with a 140 m² pop-up in the heart of Le Marais in Paris from February 7–15, 2026, bringing the brand to life physically. Geographically, Respire has firmly established itself in France and is now targeting gradual expansion across Europe.

Where can you find Respire products?

Respire started as a digital-native brand, but today it’s a true omnichannel champion. About half of its sales come from its e-shop, with the other half from physical distribution through pharmacies, Monoprix, Sephora, Nocibé, Amazon, and other retail networks.

What are the key financial highlights of Respire ?

Respire is thriving, with over 10 million products sold in 4 years and annual growth reaching 75%. The brand was already reporting a 16% net margin as early as 2019, proving that clean beauty can deliver strong financial performance.

Today, sales are split between the e-shop (average basket of €45) and a physical network of 3,000 points of sale. Products are now available in 1,500 pharmacies, 350 Monoprix stores, and 950 Sephora locations.

What’s next? A strong focus on pharmacies and international expansion toward Canada and the United States. This DNVB clearly shows that an engaged community can turn a concept into a lasting business.

Frequently Asked Questions (FAQ)

What types of products does Respire offer?

Respire offers natural face and body care products: refillable deodorants, hydrating and glow serums, SPF50+ sunscreen sticks, anti-blemish treatments, solid shampoos, toothpaste, and cleansers.

Who is the Respire brand for?

It targets consumers interested in clean beauty: urban women and men (25–45), eco-conscious families, people with sensitive skin, and those who prefer simple, healthy, and sensory routines.

What kind of physical locations is Respire looking for?

Respire favors temporary pop-up stores, with sizes ranging from 50 to 140 m² (based on its most recent pop-ups).

How many pop-up stores has Respire launched?

Respire has launched 3 pop-up stores to date: the Christmas Pop-Up in the 12th arrondissement in 2023, the Skin House in the 4th arrondissement in 2024, and The Glow Up House, also in the 4th arrondissement, in 2026.

Satisfied with Respire?

With +48.65% growth in one month, products that sell out like concert tickets, and a community that practically sells for you, Respire has nailed the perfect balance: the ethics of a small brand with the power of a giant.

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