Set up Google Search Console for your shopping center

Created on:

November 21, 2025

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5 min

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Set Up Google Search Console for Your Shopping Center’s Website

In today’s digital world, online visibility is crucial for the success of any shopping center. One of the most powerful—and free—tools at your disposal is Google Search Console. This tool allows you to monitor and improve your website’s presence in Google search results. This article will guide you through the simple steps to create and configure Google Search Console for your shopping center’s website in France, helping you attract more visitors and increase your revenue.

Step-by-Step Guide to Creating a Google Search Console

Whether you already have active Google Search Console properties or you’re starting from scratch, this guide will give you clear and precise instructions to properly set up your account. Follow the steps below to optimize your shopping center’s online presence and reach a wider audience.

Step 1: Access Google Search Console

Start by accessing the Google Search Console platform. The process varies slightly depending on whether you already have active properties.

- If you already have active Google Search Console properties:
Go to https://search.google.com/.

- If you do not have any active properties:Go to https://search.google.com/search-console/welcome?hl=fr.

Make sure you are logged in to your Google account. If you don’t have one, you will need to create it.

Step 2: Add Your Shopping Center’s Website Property

Once logged in, the next step is to add your website as a property in Google Search Console. The term “property” refers to your website’s URL.

If you already have active properties:

Click the box at the top left under the logo, showing the domain name of one of your existing properties.
Click “Add property.”

If this is your first time using Search Console:
You will be prompted directly to add a property upon your first login.

In both cases, paste the domain name (URL) of your shopping center’s website.

Important:
Paste the URL without “http://”, “www.”, or any trailing “/”.
Example: votrecentrecommercial.fr

Then click “Continue” to access the property.

Step 3: Choose a Verification Method

Google Search Console must verify that you are the owner of the website you are adding. Several verification methods are available.

Verification via TXT or CNAME Record (left panel):

Enter the domain name (website address without https, www, or trailing /).
Google Search Console will generate a unique TXT or CNAME record.
Copy this TXT record.
Send it to the technical manager of your website, who will add it to your domain’s DNS configuration.
After the technical manager confirms the DNS update, click “Verify” in Search Console.

Other Verification Methods (right panel):

Enter the full root URL (e.g., https://www.shoppingcenter.com).
HTML file: Download a specific HTML file provided by Google and upload it to the root of your website.
HTML tag: Add a specific HTML tag to the <head> section of your homepage.
Google Analytics: If you already use Google Analytics, you may validate via your existing account.
Google Tag Manager: Similarly, validation is possible through Google Tag Manager.

Step 4: Verification and Access

Once you have completed the verification steps, click “Verify” in Google Search Console. If verification is successful, you will gain access to your Search Console dashboard.

Congratulations!
You have successfully set up Google Search Console for your shopping center’s website.

7 Reasons Why Google Search Console Is Essential for Your Shopping Center

Google Search Console offers numerous benefits for improving your website’s SEO and online visibility. Here are key reasons to use it:

Track your SEO performance:
Monitor impressions, clicks, average position, and click-through rate (CTR) in Google search results.
Identify technical issues (like 404 errors):
Detect crawl errors, indexing problems, and other technical issues that may impact your SEO.
Submit a sitemap to improve indexing:
Help Google efficiently crawl and index your website by submitting your sitemap.
Analyze the keywords your visitors use:
Discover which keywords your website ranks for and find optimization opportunities.
Monitor external links pointing to your website:
Track inbound links and identify potentially harmful ones.
Improve mobile experience:
Identify mobile usability issues that could impact user experience.
Receive alerts and notifications:
Get notified of critical issues affecting your site’s search performance.

By using Google Search Console proactively, you can significantly improve your shopping center’s online visibility, attract more potential customers, and increase your revenue.

Does Google Search Console feel complex? Don’t worry—it's normal!

Search Console is a technical tool, but fortunately, all you need to do is use Yourban to avoid dealing with all of that.

Contact our team!

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Frequently Asked Questions

What is Google Search Console?

Google Search Console is a free web service from Google that allows you to monitor and improve your website’s presence in Google search results. It provides data and tools to understand how Google crawls and indexes your site, and helps you identify and fix issues that could affect your SEO.

How can I verify my property in Search Console?

Several verification methods are available, including TXT record verification, HTML file upload, HTML tag, Google Analytics, and Google Tag Manager.

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Creating a Google Search Console is an essential step in optimizing your shopping center’s website for search engines. By following the steps outlined in this article, you can easily configure your account and begin monitoring and improving your online presence. Remember to check your dashboard regularly, fix crawl errors promptly, and optimize your website’s content to maximize visibility and attract more potential customers in France.

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