In a complex economic climate, French consumers are increasingly turning to retail. In this article, you will discover the ranking of the most sought-after discount stores in June 2025. Ready? Go!

The most popular discount stores in France in June 2025

According to online research data, here is the ranking of the most popular discount stores in France:

1. Action: 4,090,000 searches

Action is a Dutch discount retailer founded in 1993, now operating in 14 European countries including France, Germany, Italy, Spain, Portugal, Slovakia, Romania, and Switzerland.
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2. Aldi: 1,830,000 searches
Aldi is a German supermarket chain founded in 1913, present in around 20 countries worldwide, including Europe, the United States, Australia, and China.

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3. Primark: 1,500,000 searches
Primark is an Irish fashion retailer launched in 1969 (as Penneys), now present in 17 countries across Europe and the United States.

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4. La Foir'Fouille: 1,000,000 searches
La Foir’Fouille is a French home discount chain created in the 1970s, with stores in mainland France, overseas territories, Belgium, and Luxembourg.

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5. B&M: 673,000 searches‍

B&M is a British variety store chain founded in 1978, operating in the UK and in France under the B&M brand (formerly Babou).

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6. Stokomani: 550,000 searches‍

Stokomani is a French discount retailer founded in 1961, with over a hundred stores mainly in France.

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7. Hema: 368,000 searches

Hema is a Dutch retail chain (Hollandsche Eenheidsprijzen Maatschappij Amsterdam) founded in 1926 in Amsterdam, present in several European countries and the Middle East.

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‍‍8. Normal: 301,000 searches

Normal is a recent European retail chain offering everyday products at low prices, now expanding across multiple European countries.
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9. Netto: 246,000 searches
‍‍Netto Marken-Discount is a German discount supermarket chain owned by the German supermarket cooperative Edeka Group, operating mainly in southern and western Germany.

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10. Zeeman: 246,000 searches

Zeeman is a Dutch discount textile retailer founded in 1967, with over 1,000 stores in the Netherlands, Germany, Belgium, France, Luxembourg, Austria, Spain, and Portugal.

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‍‍11. Costco: 135,000 searches

Costco is an American wholesale club chain founded in 1983, with hundreds of locations in the United States, Canada, Mexico, the United Kingdom, Japan, Korea, China, Australia, and Taiwan.

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‍‍12. Hmarket: 110,000 searches

Hmarket is a French retail chain with a family-driven concept, specializing in halal products, currently present in France.

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This ranking highlights the strong dominance of Action, confirming its status as a leading discount store in France. The difference in search volume compared to other stores is significant, demonstrating exceptional notoriety and popularity.

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What are the key factors for the success of discount stores?

The success of discount stores depends on several key factors:

• Low prices
  This is the determining factor. Discount stores must offer competitive prices to attract customers.
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• Wide selection of products
  A diverse offering is essential for building customer loyalty.
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• Simplified customer experience
  Well-organized stores and efficient customer service contribute to customer satisfaction.
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• Targeted marketing
  Effective marketing campaigns help reach consumers and boost sales.
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• Efficient inventory management
  Optimal inventory management minimizes costs and optimizes margins.

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What does the future hold for discount stores in France?

While these stores were not popular at the time, today we are witnessing a real transformation in consumer habits, with developments that far exceed those in any other sector! In short: discount stores are no longer a “passing fad” and are now proving to be a real lifeline for French consumers on a tight budget, regardless of their income level!

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Frequently Asked Questions (FAQ)

Which discount chains are expanding?

Overall, most discount chains are expanding, driven by economic difficulties. Notable chains include Aldi (with the most new stores), Costco, Tesco, and Lidl.

How much space does a discount chain need?

The stores are large. For example, ALDI is looking for land measuring 4,000 to 6,000 m² (or more) or existing buildings measuring 1,000 to 1,200 m². Lidl mostly occupies premises measuring less than 1,000 m² in its real estate portfolio (2024 data).

Which discount stores are most sought after by French consumers?

Action and Aldi regularly top customer satisfaction rankings, even surpassing the formidable Primark!

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In short: discount retailers are no longer a “passing fad” and are now proving to be a real refuge for French consumers on a tight budget, regardless of their income level!

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