Over the past twelve years, the French sports landscape has undergone significant and exciting changes. The French passion for sports is far from static, and an in-depth analysis of online search data reveals fascinating dynamics, well beyond the obvious. Which sports have managed to capture attention, and how have their trajectories evolved?
This article offers you an exclusive ranking of the 12 most searched sports in France over the last twelve years. We provide a clear and concise analysis of their evolution, their growing popularity, and the factors explaining their success. These figures serve as true barometers of national interests.
These disciplines have experienced spectacular growth, often driven by major events or new accessibility.
Rugby sevens has seen an absolutely spectacular increase of 6249% in terms of searches. This dynamic variant of rugby, played with seven players per team, has gained popularity thanks to its fast pace and quick matches. Its inclusion in the Olympic Games acted as a powerful catalyst, propelling this discipline to the forefront of French sports and attracting a new audience, captivated by its spectacular format.
With an impressive increase of 3708%, water sports have attracted a growing number of French people. Water activities – whether sailing, kayaking, or paddleboarding – have become particularly popular leisure pursuits, especially during the summer months. France's magnificent coastlines and numerous inland waterways offer an ideal setting for this trend, highlighting a profound return to nature, well-being, and wide-open spaces post-pandemic.
Boccia, a ball sport originating from Italy, has seen a notable 671% increase in searches. This sport is particularly appreciated for its accessibility and inclusivity, allowing people of all ages and abilities to participate actively. In France, the development and increasing media coverage of local clubs have actively contributed to promoting and democratizing boccia, highlighting the importance of adaptive sports.
Pickleball, a racket sport combining elements of tennis, badminton, and table tennis, has seen its searches increase by 414%. This sport, typically played in doubles, is ideal for all skill levels. It is attracting more and more enthusiasts in France due to its friendly nature, ease of learning, and the rapid establishment of new courts.
These sports, whether traditional or more recent, demonstrate continuously increasing popularity and a strong ability to generate interest.
Sport fishing has experienced a surprising growth of 227%. Many French people enjoy nature to relax and engage in this activity, whether at sea or in freshwater. Far from stereotypes, the technical and competitive aspects of certain increasingly publicized fishing championships also contribute to popularizing this practice and encouraging participation.
Flag football, a non-contact variant of American football, has seen a 223% increase in searches. This sport is appreciated for its fun, dynamic nature, and strong team spirit. It attracts many young people in France who are looking for an intense, strategic, yet safe sports activity without the physical constraints of American football.
Pole vaulting has seen a 215% increase in searches. This emblematic athletics event demands great technique, rigorous preparation, and a spectacular dose of daring, making it particularly captivating. The exceptional performances of French athletes on the international stage (like the essential Renaud Lavillenie or more recently Armand Duplantis who is breaking records in France) have undoubtedly contributed to strengthening its popularity and inspiring new generations.
Table tennis, often played for leisure or in competition, has seen a 202% increase. This sport, which can be played indoors or outdoors, is excellent for improving coordination and speed. Furthermore, the strong presence of local clubs and easy access to equipment allow enthusiasts to meet and train together, maintaining a rich and accessible sports culture for all.
Bodybuilding has seen a 127% increase in searches. With a growing awareness of the importance of physical health, well-being, and self-image, more and more French people are turning to bodybuilding to sculpt their bodies and improve their general condition. Specialized gyms and competitions dedicated to this discipline are proliferating across the country.
Traditional rugby, although rugby sevens captures some of the attention, has still seen a notable increase of 127%. This team sport remains an unwavering pillar of French sports culture, supported by well-established clubs in every region. The fervor around national and international competitions continues to allow thousands of young people to discover and practice this sport with strong and deeply rooted values.
Basketball has experienced a 124% increase in searches. Popularized by iconic French players (like Tony Parker or Victor Wembanyama) and international ones, this sport attracts more and more young people, particularly in urban areas. The structuring of professional leagues and competitions, as well as increasing presence on social networks, contribute to stimulating this growing interest and professionalizing the practice.
Finally, padel, a combination of tennis and squash, has seen a 122% increase. This sport, typically played in doubles, is booming in France thanks to the creation of numerous dedicated courts and clubs, often supported by local authorities. Padel is appreciated for its friendly, social aspect and its accessibility, making it an attractive sport for all ages and skill levels.
Sports search trends in France over the past twelve years reveal exciting and varied developments. They show a growing curiosity for less conventional disciplines and a renewed appreciation for traditional sports in new forms. The popularity of rugby sevens and water sports is a striking example, a sign of a quest for dynamism and reconnection with the environment.
Whether through established team sports like rugby or emerging activities like pickleball, French people continue to explore and embrace new sporting passions. The dynamism of French sport has never been more palpable, and this effervescence opens up promising prospects for the years to come.
And you, which sports trend surprised you the most in this ranking?