The French fashion and accessories market has been deeply reshaped by the rise of DNVBs (Digital Native Vertical Brands). These brands, which grew primarily online, have become key references for French consumers. In this article, we highlight the 12 most searched DNVBs on Google by French users over the past 12 months—and why they’ve captured such interest.

1. Birkenstock

With a staggering 5,573,000 searches on Google, Birkenstock tops the list. Known for its orthopedic sandals, the brand has won over a wide audience with its commitment to comfort and sustainability. French consumers value its high-quality materials and timeless style.

2. Bonobos

Second on the list, Bonobos garners 4,339,000 searches. It stands out for its modern approach to menswear, combining comfort and tailored style. French shoppers increasingly seek alternatives to traditional fashion, and Bonobos fits the bill perfectly.

3. Polène

Polène boasts 2,882,000 searches and shines in the luxury accessories segment. This Parisian brand is known for its sleek, refined handbags. French consumers love the craftsmanship and premium materials—making Polène a top choice for special gifts.

4. Bobbies

With 1,857,500 searches, Bobbies has carved out a strong presence. Specializing in bold and colorful shoes for men and women, the brand brings a playful twist to everyday outfits—something French shoppers increasingly crave.

5. Jimmy Fairly

Jimmy Fairly racks up 1,500,000 searches. Known for its stylish and affordable glasses, the brand also donates a pair for every one sold. This socially conscious model resonates strongly with French buyers.

6. Octobre

With 1,285,500 searches, Octobre is a French brand offering timeless and elegant menswear. Its rising popularity reflects a broader interest in slow fashion—quality over quantity and essential pieces that last.

7. Loro Piana

Loro Piana attracts 1,211,500 searches. Synonymous with luxury, it specializes in exceptional textiles and timeless design. French consumers seeking sophistication and exclusivity are increasingly turning to this high-end brand.

8. Sézane

Sézane, with 1,178,500 searches, is a leading DNVB offering Parisian-inspired fashion. Its loyal community values the brand’s responsible approach and the creativity of its pieces, both in apparel and accessories.

9. Veja

Closing the list with 1,156,000 searches, Veja is an icon of sustainable fashion. Known for its ethically made sneakers, the brand resonates with French consumers who prioritize environmental responsibility without compromising on style.

Conclusion

DNVBs are redefining the fashion landscape in France by offering products that blend quality, design, and ethics. Their strong online presence and deep understanding of consumer behavior have earned them a permanent spot in the minds of French shoppers. Whether you're searching for stylish footwear, elegant essentials, or conscious fashion, these 12 brands offer something truly compelling.

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