2025 is already over… and let’s be honest: when it comes to beauty, we’ve just lived through a full-on marathon. Miracle serums, viral creams, shampoos more famous than some celebrities — it’s been a wild ride.

DNVBs flooded our feeds faster than an “express delivery” notification, and every single month brought a new cosmetic crush. (Yes, even those of you who swore — hand on your skincare shelf — that you’d stop trying new products… nobody really believed it.)

This year, it was impossible to talk about must-have brands without mentioning their hero products — the ones that sent Google searches soaring, went viral on TikTok, and took over French bathrooms everywhere.

So, who wore the crown in 2025?
Who boomed, who glowed, who truly made us say wow?

Here is the ranking of the 8 DNVBs that knocked France out — in the most glamorous way possible.

1. Les Secrets de Loly — (1.8M searches)

The undisputed queen of 2025. Textured hair finally had its moment, and Les Secrets de Loly established itself as the French reference for natural care for curls, coils, and kinks. A year marked by huge success, driven by ultra-healthy routines, a highly engaged community, and ever-fresher packaging.

What is the most popular product from Les Secrets de Loly ? 

Boost Curl, the gel that turns every curl into a superstar. Lightweight, hydrating, and with zero crunch effect — a best-seller and a must-have for textured hair.

2. Typology — (1.47M)

The minimalist brand that conquered French bathrooms continues to shine. With transparent formulas, clean packaging, and a highly educational approach, Typology remains France’s favorite DNVB skincare brand. A safe bet: simple, effective, and elegant.

What is the most popular product from Typology ?

The Tinted Serum, a skincare + glow hybrid that makes you look well-rested — even when you’re not. Clean, chic, and efficient: a favorite among minimalism lovers.

3. Sol de Janeiro — (1.41M)

The Brazilian brand is everywhere in 2025. From viral fragrance mists to addictive body creams, Sol de Janeiro has secured its place in wellness routines across France. The country is officially hooked on the Boom Boom glow — and honestly, we get it.

What is the most popular product from Sol de Janeiro ?

Brazilian Crush 69 Mist, a warm, addictive scent that smells like vacation all year long. A body mist that’s instantly recognizable.

4. Musc Intime — (1.35M)

The brand that exploded the intimate care category with its signature white musk. Simple yet captivating, its iconic scent has become a true phenomenon — one you instantly recognize… even if no one ever admits it.

What is the most popular product from Musc Intime ?

Tahara scent, a clean, soft, enveloping musk that delivers an instant “cotton cloud” effect. A cult signature fragrance.

5. Manucurist — (1.2M)

The greenest nailcare DNVB on the market keeps rising. Bio-based polishes, LED lamps, and trend-driven collections — Manucurist turns every home into a stylish nail bar. Your Sunday manicure? That’s them.

What is the most popular product from Manucurist ?

Green Flash, the clean semi-permanent polish that revolutionized at-home manicures. High shine, long wear, easy removal — total success.

6. Yepoda — (1.19M)

K-beauty, European edition — and a hit. Yepoda blends Korean skincare expertise with clean ingredients and a fun, relaxed tone. The result? A loyal community and glow-boosting routines people can’t get enough of.

What is the most popular product from Yepoda ?

The Bubble Double, a playful yet effective foaming cleanser that makes skincare genuinely fun. A K-beauty hit, European-style.

7. Erborian — (1.15M)

The experts of flawless Korean-inspired skin remain firmly rooted in French beauty routines. BB creams, CC creams, subtle glow — Erborian is still the go-to brand for effortless “baby skin” results.

What is the most popular product from Erborian ?

CC Crème, the magic tube that evens out, brightens, and blurs like a filter — in real life. A true cult product.

8. The Ordinary — (916K)

The brand that revolutionized skincare with unbeatable value for money stays in the French top rankings. Despite stronger competition, its targeted serums and ingredient-focused formulas continue to fascinate. A timeless classic.

What is the most popular product from The Ordinary ?

Glycolic Acid, the cult exfoliant that smooths, clarifies, and boosts glow without breaking the bank. Still unbeatable.

Which beauty DNVB will be the star of 2026?

In 2025, these 8 DNVBs clearly stole the spotlight: cult products, on-fire communities, and routines that transformed French bathrooms. It was an intense, creative, and frankly addictive year in beauty.

So… who will dominate 2026?