What if the Saint-Honoré district were Paris’s best-kept secret for discovering trending brands?

From luxury houses and perfumeries to restaurants and innovative concepts, this iconic Parisian neighborhood continues to attract exciting new names.

So, which brands have recently set up shop in the area?

1. Fauré Le Page — October 12, 2026

Specializing in luxury leather goods, French fashion house Fauré Le Page inaugurated its new flagship store on October 12, 2026, at 352 Rue Saint-Honoré in Paris. Spanning nearly 500 m², the space is dedicated to its bags and accessories.

2. Livy — Early October 2026

French brand Livy, specializing in luxury lingerie and ready-to-wear, unveiled its new flagship store in early October 2026, at 284 Rue Saint-Honoré in Paris. Designed to resemble a Parisian apartment, the space features an entire floor dedicated to haute lingerie.

3. Maison Crivelli — September 19, 2026

French niche fragrance house Maison Crivelli opened its very first boutique on September 19, 2026, at 314 Rue Saint-Honoré in Paris. Spanning nearly 60 m² across two levels, the space is entirely dedicated to discovering its fragrance creations.

4. Galignani at Sotheby’s — September 10, 2026

The renowned Galignani bookstore, specializing in fine books, art, and literature, inaugurated a new space on September 10, 2026, at 83 Rue du Faubourg Saint-Honoré in Paris. Located inside the Sotheby’s auction house, the bookstore offers a curated selection of books dedicated to art and culture.

5. SHOEI Paris — September 7, 2026

Specializing in Japanese gastronomy, SHOEI Paris opened its restaurant on September 7, 2026, at 121 Rue Saint-Honoré in Paris. Led by chef Hiroshi Fujii, the restaurant offers refined Japanese cuisine featuring sushi and French ingredients.

6. Ex Nihilo — September 1, 2026

Specializing in luxury perfumery, French fragrance house Ex Nihilo inaugurated a new flagship store on September 1, 2026, at 326 Rue Saint-Honoré in Paris. The boutique spans 124 m² across two floors.

7. Clos / Bar des Clos — September 1, 2026

Clos restaurant, along with its hidden cocktail bar, Bar des Clos, opened on September 1, 2026, at 164 Rue du Faubourg Saint-Honoré in Paris. This new 40 m² French bistro combines traditional cuisine with a speakeasy-style cocktail bar.

8. SUGO Osteria — Mid-August 2026

Specializing in Italian cuisine and fresh pasta, SUGO Osteria opened its third location in mid-August 2026, at 123 Rue Saint-Honoré in Paris. The restaurant serves freshly made pasta prepared on-site alongside Italian specialties.

9. BAPE — June 25, 2026

Japanese streetwear brand BAPE (A Bathing Ape) opened a new boutique on June 25, 2026, at 217 Rue Saint-Honoré in Paris. Spanning nearly 300 m² across two floors, the store showcases its clothing, sneakers, and accessories collections.

Saint-Honoré: What’s Next? Your Location?

The Saint-Honoré district continues to attract exciting brands, with new openings multiplying across the neighborhood!

From luxury and gastronomy to innovative concepts, this Parisian destination continues to demonstrate its appeal.

So, which brand will be the next to set up shop on Rue Saint-Honoré?