You know the brands you want. That was never the hard part.

The hard part is that their expansion team has a list, your asset isn't on it, and the last three agents who called said exactly what you're about to say. So you don't get the meeting, and the unit stays empty another quarter.

Yourban gives you one thing: a reason for them to take the call.

Pull up your catchment and see which brands are building demand around your centre — what people look for, follow, talk about and engage with. Some of those brands aren't there yet. A few aren't anywhere near. That's your opening: not "we've got a great site," but "your audience is already within ten minutes of my door, here's what that looks like, here's how it compares to your Lyon store."

They've never seen that number. Their own team doesn't produce it.

What else it puts in front of you:

• Foreign names and local independents that never make it into a market report
• Whether a brand's momentum is building or flattening out, month by month
• Demand on small units, so the space nobody wants to work has a pipeline
• Tenant momentum, so you know who to replace before they tell you

See which brands are gaining ground around your asset.