While the restaurant industry faced a challenging summer, a few brands managed to captivate French diners. But who are they? Find out in this article!

1. Maslow : The Vegetarian Gastronomic Experience

With a +647% increase in Google searches compared to August 2024, Maslow has become a true phenomenon.

Founded in 2023 in Paris by chef Mehdi Favri, Maslow offers a creative plant-based cuisine designed to accompany the ongoing food transition. Located in the heart of the 1st arrondissement and in Le Marais, the brand attracts an urban clientele seeking a dining experience that is both indulgent and mindful.

2. Copains : The Hangout for Food Lovers

With a +306% growth compared to August 2024, Copains stands out as the brand to watch.

Founded in 2021 by Giovanni and Baptiste, two passionate entrepreneurs from the retail and food & beverage world, Copains was born in Paris with the ambition to reconcile indulgence and responsibility. From the start, the brand bet on variety — artisan breads, pastries, signature brunches, fresh juices, gluten-free options, and a healthy, creative savory selection.

Copains attracts both professionals and tourists, perfectly embodying this new generation of food concepts that generate traffic all day long — combining the appeal of "Instagramable" coffee shops, efficient lunch breaks, and everyday gourmet bakeries.

Today, Copains counts 17 locations across France, including 14 in Paris, 1 in the suburbs, and 2 in Lyon. Not bad!

3. Bouillon Chartier : French Popular Cuisine

Bouillon continues to shine among France’s great dining institutions. Interestingly, Bouillon Chartier stands out with one of the strongest growth rates in this Top 5 — +124% compared to August 2024.

Founded in 1896 by the Chartier brothers, the brand is a true institution of French culinary heritage. For over a century, it has upheld the tradition of the bouillon populaire — generous, simple, quick, and affordable French cuisine served in an authentically Parisian setting.

Present in key Parisian neighborhoods such as République and Pigalle, Bouillon attracts both regulars and curious visitors from around the world. True to its origins, Chartier serves classic dishes at affordable prices — œufs mayo, boeuf bourguignon, or profiteroles — remaining a symbol of French comfort food at its best.

When will we see a Bouillon outside of Paris?

4. Joe & The Juice : The Taste of Wellness

With +122% growth compared to August 2024, Joe & The Juice has established itself as a global leader in healthy fast-good dining.

Founded in 2002 in Copenhagen by Kaspar Basse, the brand combines fresh juices, specialty coffees, and gourmet sandwiches in an urban, energetic atmosphere.

With over 380 locations worldwide (Europe, Asia, Africa, and the U.S.), Joe & The Juice attracts a young, active clientele looking for a healthy and refreshing break.

5. G la dalle : The Urban Fast-Food Phenomenon

With a +23% increase compared to August 2024, G la dalle is emerging as the new reference in the fast-food segment.

Founded in 2014 in Nanterre by Nordine and Mehdi, the brand promotes a generous, halal, and accessible fast-food experience. With over 83 restaurants across France, Spain, Canada, and Réunion Island, G la dalle resonates strongly with urban youth through a stylish, inclusive, and irresistibly indulgent offering.

Rising Food Trends Behind These Success Stories

1. Vegetarian Dishes

If Maslow bet on this trend, it’s no coincidence! Searches for the keyword “vegetarian” have skyrocketed, reaching nearly 50,000 monthly queries in 2024 — one of the highest levels recorded in recent years.

Launched in 2023, just before this surge, Maslow positioned itself perfectly in a booming market. By offering inventive and accessible plant-based cuisine, the brand has successfully ridden this positive wave to meet a rapidly growing demand.

2. Gluten-Free

Here, it’s Copains that nailed the gluten-free trend! Once limited to upscale neighborhoods and hard to make profitable, Copains found the right formula — and the right timing.

Since its creation in 2021, searches for “gluten-free” have continued to climb, even doubling nationwide. Copains has capitalized on this momentum, delighting customers whether they’re intolerant, allergic, or simply curious.

3. Profiteroles

While some brands focus on lifestyle trends, Bouillon doubled down on indulgence — and it paid off, thanks to… profiteroles!

Bouillon’s famous profiteroles have become a media darling, featured in countless articles and recipe sites. Everyone’s talking about them (and if you haven’t tried them yet, here’s the perfect recipe for winter) : Homemade Profiteroles Recipe

4. Healthy Food

With sports booming across France — and the Olympics shining a light on wellness — it’s no surprise that the French want to eat healthy. And Joe & The Juice got the message loud and clear.

Not everyone, of course, but the numbers speak for themselves: over 90,000 searches per month in 2025. This growing trend reflects a shift toward healthier lifestyles, balanced diets, and natural products. Joe & The Juice has become an emblem of this healthy lifestyle, blending fresh drinks and nutritious snacks.

5. Halal Burgers

Can food be both indulgent and inclusive? G la dalle has proven that the answer is a resounding yes!

The growth in “halal burger” searches since 2021 aligns perfectly with the brand’s rise — clear evidence of consumer demand. This evolution highlights the expansion of an inclusive fast-food offering that caters to a young, diverse audience looking for accessible, value-driven alternatives.

About Yourban.ai

Yourban.ai specializes in monitoring and analyzing consumer trends. Whether you want to fuel your marketing strategies, optimize your offers, or simply gain an external perspective on your brand, our team can help you uncover what the data says about you.

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