It foams, it refills… and most importantly, it’s growing!

900.care is one of those French DNVBs that started out online before gradually making its way into physical stores. Refillable products, subscriptions, mass retail, pop-up stores… the brand is now multiplying its touchpoints with consumers.

And curiosity is clearly growing: according to Yourban data, 900.care has recorded a +233.3% increase in popularity.

So naturally, this DNVB deserves a closer look.

900.care: what is it?

900.care is a French DNVB founded in 2019 by Aymeric Grange and Thomas Arnaudo, specializing in refillable personal care and household products.

Shower gel, shampoo, toothpaste, deodorant, dishwashing liquid… 900.care is taking on everyday essentials with one simple idea: offering refills and reusable containers to reduce disposable packaging.

The brand initially grew online, particularly through a subscription system that allows customers to receive refills at home on a regular basis.

Since then? 900.care has clearly moved to the next level. The DNVB has gone from parcels delivered through the letterbox… to the shelves of thousands of stores across France.

Where can you find 900.care products in France?

You don’t have to look very far!

900.care is now available in 3,400 points of sale. The brand has notably expanded its distribution through major retailers such as Carrefour, Intermarché and E.Leclerc.

Its launch at Carrefour marked an important milestone in this strategy, with the brand announcing that its products would be stocked in 310 hypermarkets across France.

900.care is therefore now playing on several fronts: e-commerce, subscriptions and physical retail.

What are the most searched-for 900.care products?

At 900.care, two flagship products are attracting particular attention from consumers:

• Shower gel: one of the brand’s star products, refillable and sold as sticks that dissolve in water.
• Deodorant: another 900.care essential, available in several refillable formats.

But French consumers aren’t just searching for the products! According to YOUrban data, around 320 searches are made every month in France to find a 900.care point of sale.

An interesting signal for a DNVB born online: consumers are now also looking for places where they can find 900.care products in person.

Does 900.care open pop-up stores?

Yes! 900.care isn’t staying exclusively behind screens or on retail shelves. The DNVB has already tested several physical formats in Paris:

• Le Marais, Paris: 900.care opened a pop-up at 4 rue Pavée from December 4, 2020 to January 31, 2021. Visitors had the opportunity to test the products and speak directly with the team.
• Forum des Halles, Paris: the brand also set up a promotional kiosk in the heart of the shopping centre, with a space entirely designed around its brand universe, products and commitments.

Two interesting experiences for a brand born online, showing that 900.care has already experimented with both physical retail and shopping centres.

With an average of 320 monthly searches to find a 900.care point of sale in France, the brand’s next chapter could very well be written in physical retail too!

Frequently Asked Questions (FAQ)

How often are 900.care refills delivered?

After purchasing a trial kit, 900.care sends the first refill delivery 20 days later. Customers can then choose their preferred delivery frequency: every 1, 2 or 4 months, depending on their needs.

What is 900.care’s revenue?

900.care generated more than €10 million in revenue in 2023. In 2026, the brand stated that it had doubled its revenue in just one year.

Does 900.care have its own stores?

No, 900.care does not currently have any permanent stores.

Want to discover more DNVBs?

Fashion, beauty, food, home… many brands born online are gaining popularity and gradually moving closer to physical retail.

To continue exploring, check out:

• Top 6 trending cosmetics DNVBs
• Respire: the French DNVB that’s booming

And to go even further, contact us to discover all the latest trends, the brands gaining popularity and the next rising stars to watch!