Primor used to be Spain’s best-kept secret, the kind of tip you’d quietly pass along.
Today? It’s the beauty retailer everyone is watching—sometimes with admiration, sometimes with suspicion, but always leaving with a bag full of products.

Their strategy?
No oversized ad campaigns.
No emotional storytelling designed to tug at heartstrings.
Just luxury products at prices that raise eyebrows—and fill shopping baskets.

So, Primor: short-lived buzz or a well-oiled machine?
Spoiler alert: this isn’t just a low-cost lipstick story.

Why do you need Primor in your shopping centre ?

When Primor opens, it’s never low-key.
It’s a bit like free pizza: everyone comes to take a look.

Why? Because the brand nails the winning trio:

• clear, highly accessible pricing (no calculator required),
• a very broad luxury offering (if you’re looking for it, chances are it’s there),
• and a marketing approach that makes you want to buy everything.

The result: more footfall, longer dwell time, and more buzz.

Primor isn’t a store you visit once—it’s a store you come back to every month.

What type of location suits Primor ?

Primor doesn’t play hide-and-seek. It needs people. It needs flow.

Its favourite playgrounds?

• high-traffic areas,
• easy accessibility (walk in, buy, walk out),
• places where impulse buying reigns supreme.

Primor doesn’t wait for you. It catches you in passing.
A glance, a promotion, and just like that—you’re hooked.

Is Primor a reliable brand ?

Primor’s concept is built on low prices made possible by bulk purchasing, clearance stock, and agreements with official suppliers. These attractive prices are not the result of lower quality, but of a volume-driven business model.

Primor therefore sells exclusively authentic perfumes and cosmetics from well-known brands, fully compliant with manufacturers’ standards. The difference lies in the pricing strategy, not in the nature of the products.

Why is Primor growing so fast ?

Because the timing is perfect. Consumers want:

• well-known brands,
• accessible prices,
• wide choice,
• with no compromise on quality.

Primor ticks every box without overcomplicating its message. No vague promises—the offer speaks for itself. Add to that an impressive ability to quickly integrate trends and constantly refresh its shelves.

Primor’s growth is no coincidence; it is the direct result of a model perfectly aligned with today’s consumer expectations.

Primor: a phenomenon that goes beyond beauty

Primor is not just a beauty retailer with attractive prices, but a concept that reflects a broader shift in retail towards greater accessibility and value.

Its impact goes beyond the products themselves, particularly in terms of footfall and attractiveness. More than a passing trend, Primor is steadily establishing itself as a long-term player.

And if you’d like to go further, feel free to check out our other article on Primor.

Read it here: Primor article