The 10 Beauty & Wellness Brands That Boomed in France in June 2025

Ranking of the Most Popular Beauty Brands in France – June 2025

June 2025 saw a particular buzz in the beauty sector in France. Online searches surged, revealing the French consumers’ favorite brands. This ranking, based on online search volume, highlights the top brands that won the hearts (and makeup bags) of French shoppers.

1. Action – The Discount Phenomenon Dominating the Market

With an impressive 4,090,000 searches, Action tops the list. Known for its wide range of low-price products, this discount store won over French consumers with its diverse and affordable beauty offering. Its success stems from a constantly refreshed product range, unbeatable value for money, and growing presence across France. The popularity of low-cost beauty is a clear French trend helping fuel Action’s rapid rise.

2. Sephora – The Unrivaled Beauty Market Leader

Sephora holds strong with 1,500,000 searches, maintaining its leadership in the French beauty market. Its extensive selection of brands, products, and premium services continues to appeal to a loyal and demanding clientele. Sephora is a major player driving beauty, skincare, and fragrance trends in France.

3. Aroma-zone – The Expert in Essential Oils and Organic Cosmetics

With 1,220,000 searches, Aroma-zone is a go-to for consumers focused on health and the environment. The brand offers a wide range of essential oils, organic skincare, and natural products. Its popularity mirrors a growing trend in France toward gentle, nature-respecting cosmetics.

4. Yves Rocher – The Iconic French Cosmetics Brand

At 1,000,000 searches, Yves Rocher remains a staple of the French beauty landscape. Known for its plant-based cosmetics and sustainable approach, the brand continues to attract loyal customers with quality products and strong eco-responsible values. Yves Rocher is a symbol of French beauty heritage.

5. Nocibé – Perfume and Cosmetics Retailer

With 823,000 searches, Nocibé secures its place among the top beauty retailers in France. Its wide selection of perfumes, makeup, and skincare—ranging from accessible to luxury brands—makes it popular with a broad customer base. Its strong retail footprint across France enhances its visibility and appeal.

6. Rituals – Enhancing Everyday Life

Rituals attracts attention with 368,000 searches, thanks to its sensory universe and wellness-focused beauty products. The brand delivers a luxurious, sensory self-care experience with refined fragrances and relaxing rituals. Its success reflects the growing French trend around self-care and personal wellness.

7. Kiko – Affordable Italian Makeup

With 301,000 searches, Kiko offers a compelling alternative to high-end makeup brands, combining quality and affordability. Its solid position in the French market confirms consumers’ enthusiasm for trendy Italian beauty products.

8. Marionnaud – A Cornerstone of Selective Perfumery

Also with 301,000 searches, Marionnaud remains a major player in the French beauty scene. Offering an extensive selection of perfumes, makeup, and premium skincare, it continues to attract a loyal customer base. Its widespread presence in France supports its lasting popularity.

9. Normal – Simplicity and Efficiency

With 301,000 searches, Normal stands out through its minimalist concept and low-cost beauty offerings. Its focus on efficiency and transparency appeals to consumers seeking simple, effective, and affordable solutions.

10. Bleu Libellule – Organic and Committed Beauty

Rounding out the top 10 with 246,000 searches, Bleu Libellule offers organic and eco-responsible beauty products. The brand is committed to a more sustainable approach to beauty, meeting the rising demand for responsible consumption in France.

Conclusion: A Diverse Beauty Landscape in France

This ranking of the most popular beauty brands in France in June 2025 reflects the variety of consumer expectations. From discount to luxury, from organic to mainstream, there’s something for every taste and budget. Beauty trends in France are evolving constantly, and this ranking highlights just how dynamic and rich the market truly is.

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