With the evolution of Google Search toward AI-driven experiences, mastering question-based SEO is key. With Yourban, you can easily identify real user questions from Keyword Ideas — adapted to your zone, your personas, and your business goals.

Here’s exactly how to do it with Yourban:

‍

1. Use Search Intelligence to Capture Real Questions

Start by launching Keyword Ideas in Yourban:

• Choose your location: center, city, or custom zone
• Enter your topic: e.g. “retail opening”, “organic cosmetics”, “shopping mall footfall”
• Yourban will surface real queries made by users on Google in your catchment area

Tip: Focus on queries starting with how, why, where, best, when — these reveal clear intent and can be turned into content questions.

‍

2. Cluster the Questions by Theme

Use the last column "Add to my list" feature to group the questions before exporting :

• Awareness: “What is a pop-up store?”
• Decision: “Best mall for kids’ activities in Lyon?”
• Action: “Where to book a retail space in Marseille?”

This creates a logic tree, like Google’s: the more your reader clicks, the deeper they explore.

‍

3. Build Your Strategy

Now, transform these insights into a structured content block:

• Pick 3 to 5 high-potential questions
• Add them as H2 or H3 titles on your page
• Write short, direct answers (1–2 paragraphs max)
• Add schema markup (FAQPage) → Yourban  can auto-suggest the tags if enabled

Bonus: For key questions, embed a short video or image to support multimodal search readiness

‍

4. Monitor What Works and Iterate

In Yourban's dashboard:

• Track which questions drive traffic or engagement
• Check for new questions appearing each month — demand evolves fast
• Duplicate high-performing formats across other pages or zones

‍

5. Why It Works

• You capture real search demand, not assumptions
• You structure it like Google’s AI does
• You get content that is hyper-local, intent-driven, and AI-ready

‍

Need help getting started? Contact our team to discover our training sessions and learn how to turn search data into high-performing content — just like Google’s AI does.

‍