Overview

With growing internal debates around trends and portfolio priorities, one executive team turned to Yourban to ground their group strategy in real-world insights. By surfacing clear proof of demand for K-Beauty across multiple markets, they were able to validate an emerging opportunity—and fast-track strategic decisions with confidence.

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Company Background

This multi-site retail operator manages both shopping centers and street locations across Europe. With multiple stakeholders and brand partners, group decisions around tenant mix, category focus, and development priorities are often complex—and need strong, shared signals to move forward.

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Challenges

1. Emerging trends hard to validate: K-Beauty was flagged by field teams, but lacked centralized, reliable proof.
2. Slow decision cycles: Without tangible data, strategy debates stalled across departments.‍
3. Fragmented vision: Different regions had different intuitions, but no unified picture of consumer demand.
   
   

Solution: Implementation of Yourban

The Direction team used Yourban to consolidate search trends across regions, quantify real interest in K-Beauty, and benchmark demand growth vs. other beauty categories. The evidence was clear—and action could finally follow.

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Features of Yourban Utilized

1. Category Demand Tracking: Measured search volume trends for K-Beauty vs. traditional beauty segments across all sites.‍
2. Territorial Comparisons: Showed where the trend was strongest and most aligned with leasing opportunities.‍
3. Custom Reporting: Delivered clear, visual dashboards to facilitate internal buy-in.‍
4. Strategic Insights Module: Helped prioritize the right categories at the right time based on proven momentum.
   
   

Results

1. K-Beauty validated as a rising trend through data, not opinions
2. Group alignment unlocked, with strategy accelerated across regions
3. Stronger relationships with leasing & marketing, based on shared insights
4. Faster go-to-market, avoiding months of debate and missed opportunity

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Conclusion

Yourban turned a hunch into a strategic greenlight. With demand made visible, the Direction team was able to unify stakeholders, validate an emerging trend, and shift faster—proving that great strategy starts with clear signals from the ground.