Overview

In a fast-moving retail world, leasing is no place for guesswork. One leasing team used Yourban to go beyond the usual suspects—uncovering high-potential brands, many international, and backing every decision with real consumer demand. The result: sharper scouting, faster alignment, and a commercial mix that reflects the future, not the past.

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Company Background

This leasing team oversees a network of urban and regional retail assets. Their role: scout, evaluate, and convince—bringing in the right brands to drive long-term performance.
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Challenges

1. Limited visibility on emerging brands: You only know what’s around you—and that keeps your radar small.
2. No space for debate: With only traditional data (the same as brands have), it was impossible to argue for anything outside predefined criteria.
3. Lack of internal conviction: Without an extra layer of insight, even the team struggled to stand behind bold choices.
   
   

Solution: Implementation of Yourban

With Yourban, the leasing team gained access to search-based brand demand signals—bringing a new layer of intelligence to their scouting and internal discussions.

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Features of Yourban Utilized

1. Emerging Trends : Surfaced fast-growing brands across markets, including those flying under the radar.‍
2. Search Insights: Consumer interest in specific brands by location, time, and momentum.‍ Enabled confident comparisons between known and emerging names.‍
3. Support : A ready-to-listen support team, here to help leasing teams become the stars of their own show. Because when you have the right data, the right moment, and the right tools — you don’t just follow the trend, you set it.
   
   

Results

1. Previously unknown brands identified, aligned with real local demand‍
2. Stronger internal positioning, turning ideas into arguments‍
3. More flexible brand selection, thanks to data beyond legacy lists‍
4. Faster approvals and fewer roadblocks, supported by clear evidence
   

Conclusion

Yourban gave this leasing team something they never had before: leverage. With demand-based insights in hand, they moved from opinion to conviction, expanded their brand universe, and brought new energy into every space they opened.