Overview

In an ultra-competitive retail environment, this shopping center had to build its market share from scratch. Low visibility, almost no SEO presence, and a costly reliance on agencies — the challenge was total. Thanks to Yourban, they launched a full-funnel strategy combining SEO, SEA, insights, and internal empowerment — achieving record visibility, upskilling their team, and generating over 1.5 million visits.

About the Shopping Center

This major shopping center opened in a highly competitive area, surrounded by well-established retail players. From day one, their goals were ambitious: drive traffic fast — both online and in-store. But they lacked tools, visibility, and, above all, control.

Challenges

• Standing out in a competitive market: breaking through against deeply rooted competitors.
• Low visibility on Google: with so many rivals, it was hard to stand out.
• Agency dependency: no internal SEO/SEA expertise yet, high agency fees, and little clarity on performance.

Solution: Yourban Deployment

Yourban rolled out a multi-layered strategy designed for impact and internal autonomy.

Activated Yourban Features

• Diego Content Creator: creation, publishing and optimization of content based on real demand. One article alone surpassed 20,000 views.
• Ads Manager: every euro invested was measured in real-world visit impact.
• Search Insights & Share of Voice Dashboard: real-time view on best activation windows and event impact tracking.
• Watch List: used to onboard and boost the local visibility of new brands.
• Yourban Training: within 3 months, the team was SEO-ready; in 9 months, they designed and executed their own SEA strategy — eliminating agency fees.

Results

• +1.5 million visits generated in under a year (as part of a broader effort)
• SEO = #1 acquisition channel, SEA = #2, Social = #3
• Zero agency dependency: strategy fully managed in-house
• No more chaos: a clear yearly roadmap with streamlined tasks executed throughout the year

Conclusion

Thanks to Yourban, this shopping center didn’t just gain visibility — it regained control. By combining demand-driven strategy with team empowerment, the center’s team is now fully skilled in SEO and SEA, generating more visits with confidence and precision.

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