Sharing the same account between multiple profiles (studies, leasing, marketing) is entirely possible, provided that each user works in separate areas or does not modify the areas of others. Indeed, a data room is a configured space. As soon as you need to modify these settings, you'll need a separate data room.

✅ As long as zones remain untouched, there is no issue.

That said, to avoid confusion or data loss, we strongly recommend a clear setup using multiple Data Rooms:

• 1 Data Room per asset (e.g., shopping center or retail park) when several teams are involved
• and 1 dedicated Data Room for studies, fully separated from operational use, as zones are frequently modified in research work

👉 Best practice: 1 asset = 1 Data Room — this ensures clean workflows, no conflict, and proper data integrity.